10 years ago, conversations about vitamin D were a yawn-fest; it was good for rickets and osteoporosis because it was necessary for calcium absorption yadda yadda. At the time vitamin D was known to play only a minor role in the grand scheme of human health, but my how things have changed.

The last 5 years have seen vitamin D rise from a lowly vitamin that nobody really cared about, to what could possibly be one of the most important discoveries to grace the pages of nutrition history in decades.

A flood of information seemed to hit the media simultaneously and it took the nutrition world by storm. Vitamin D significantly reduced the risk of several cancers by almost 50%, and significantly lowered the risk of cardiovascular disease and immune dysfunctions as well. It was discovered through extensive research around the globe that vitamin D had a positive effect on controlling a number of immune system factors including effects related to the correct division and replication of genetic material.

Suddenly the innocuous vitamin was a force to be reckoned with; single-handedly able to vanquish the risks of death from some of North Americas greatest killers. Within a short period of time, public and private health agencies around the world instantly altered their recommendation for vitamin D intake. Before the groundswell of research made headlines, authorities maintained that 400IU (international units) of vitamin D per day was sufficient, and that intakes in excess of 1000IU could potentially increase the risk of kidney stones. Now, 1000IU is considered the safe minimum, with research demonstrating that some people at risk for certain diseases can safely benefit from quantities several orders of magnitude greater than that.

Conventional wisdom would lead you to believe that if a prescription drug had been invented that could promise the same wild results as vitamin D it would mean walking to work to save the cash. Well the miracles of vitamin D don’t stop at health benefits alone; vitamin D is arguably one of the cheapest supplements found on the shelves of any health food store. In fact we’ve made it our mission to provide high quality vitamin D of great value, and even then you’re able to find it as inexpensively as $0.02 per day….no kidding. You know what you need to do.